In 2003 I created a small ad campaign for Desi Wear Clothing. So small in fact that the advert was pushing one single shirt. This was Desi Wear's hottest T-shirt, (at that time). So getting this just right was important. My idea was to go the spontaneous route. So I show up at Michea's apt with my camera and the T-shirt only. Going this way I think I got the best out of Michea and I. With no prep I was able to capture a certain raw quality street fashion has. Can you guess which picture from this series was chosen as the advert they ran with? T-shirt by Desi Wear. Photo by Jef Harris.